FLASH NEWS | BYB & ZEGNA – VM Training Project

FLASH NEWS | BYB & ZEGNA – VM Training Project
10 Jan 2019

12月,BYB VISIONCondé Nast受邀为为世界著名的意大利男装品牌Ermenegildo Zegna进行了为期五天的视觉陈列培训课程。

In December, BYB VISION and Conde Nast were invited to conduct visual merchandising training courses for world-renowned Italian men’s wear brand Ermenegildo Zegna.

ZEGNA是一家生产男装及配饰的意大利奢侈时尚品牌。Ermenegildo 于1910年购买了他父亲的纺织机,现在由杰尼亚家族的第四代人管理,仍然由家族所有。ZEGNA is an Italian luxury fashion house that makes men’s clothing and accessories. Founded in 1910 when Ermenegildo bought his father’s textile looms, it is now managed by the fourth generation of the Zegna family and remains in family ownership.


Mr. Giuseppe, founder and creative director of BYB VISION, customized visual merchandising courses for Zegna according to its brand. Based on the general theoretical knowledge, including branding, display principles, color principles, window design, styling, lighting, product rotation, combined with practical exercises, visual merchandisers of Zegna can review the basic principles of display and get in-depth training at the same time.