BYB X artist Lee So, join hands to create Beijing SKP summer window

PROJECT BACKGROUND

Beijing SKP is a joint venture department store invested and built by Beijing Hualian Group and others. It opened grandly on April 19, 2007. It is positioned as high-end luxury and fashion. It is not only one of the most iconic fashion luxury department stores in the world, but also the ultimate fashion lifestyle and shopping destination in Beijing. It has flagship stores, boutiques and concept stores including Hermes, Chanel, Louis Vuitton, Dior, Gucci, Prada and other international famous products.

Beijing SKP is a joint venture department store invested by Beijing Hualian Group and it opened on April 19, 2007,and positioned as a high-class luxury and fashion. It's not only one of the most iconic fashion and luxury department stores in the world, but also the ultimate fashion lifestyle and shopping destination in Beijing. It owns internationally renowned boutiques, and concept stores including Hermes, Chanel, Louis Vuitton, Dior, Gucci, Prada, and other well-known brands.

This summer, a non-window design team joined hands with South Korean artist Lee Sol to create and design a luxury high-end visual display project again: Beijing SKP. combines color and humanities from a new perspective, creatively presenting the natural scenery of sunshine, natural vegetation, animals, etc., and restoring the artistic conception taste in summer sunshine.

This summer, the BYB team continues to work on a luxury high-end display project together with Korean artist Lee Sol by presenting a new visual merchandising project for SKP in Beijing. From a new perspective, the combination of color and humanity creatively presents the natural scenery of sunshine, natural vegetation, animals, and so on, restoring the artistic conception and taste in the summer sunshine.

INSPIRATION

young Korean artist Lee Sol is keen to explore how personal emotions affect space and express his inner world through visual scenes. He also has another more familiar name, which is "venusmansion" on the Instagram 」. Now, he brought "Wild Summer" to Beijing, joined the SKP expedition, and explored and walked into the wildest destination on earth with a non-window design team.

The Korean young artist Lee Sol is keen to explore how personal emotions affect space and express his inner world through visual scenes. He is also known as "venusmansion" on Instagram. Nowadays he brings a 「WILD SUMMER"to Beijing. Join the SKP expedition with the BYB team and step into the wildest destinations of our planet.

the theme design of the project aims to convey the exploration of nature and seek the immersive experience of nature, it tries to express the different natural landscapes presented at different times of the day through a series of colors, and integrate the environment into the atmosphere of nature.

The theme design of this project is seeking natural immersion, therefore it attempts to represent different natural landscapes and day phases through a range of colors, wrapping the environment in a natural atmosphere.

creation is to link the hot summer with the hot sun. From dawn to dusk, through all those moments of natural colors that are unique to a summer day, and the integration of tropical herds with the environment, such as simulating the habitat of flamingos in the lagoon, only two colors are used, One is the original color of the animals, the other is the color of their environment.

The idea is to relate a day of the sun which is the eternal provider of summer and everything that results out of it. Going through the spectrum of all those unique colors of summer days from dawn to duck,and tropical herds that merge with their environments,for example,simulating flamingos plunging into the lagoon,only using 2 colors,one that corresponds to the animal and another color that belongs to the environment in which they live.

CONCLUSION

to this end, we hope that through the sharing of this project case, we can convey and connect the close relationship between people and nature, activate more available design space, and create more new places in the retail industry Innovative spirit.

For this reason, we hope that can be connected the relationship between people and nature through the sharing of this project case and create more place innovation spirit in the retail industry by using lots of available design space.